EP14 Demystifying Managed Cybersecurity Sales Perspective

4BIS Uninterrupted: Cyber Security and IT Podcast

• 14 min

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What happens when we put our sales guy in the hot seat? In this episode of the Uninterrupted Cyber Security Podcast from 4BIS, COO Jon flips the script and interviews Chris Hammonds from our sales team about what he’s really hearing from businesses across the tri-state. From “we’ll just go back to pencil and paper” to “we haven’t been hacked yet, so we’re fine,” Chris shares honest, real-world conversations he has every day with business leaders about cybersecurity, risk, and preparedness. Here’s what we cover in this episode: • Why education is one of 4BIS’s core values • The biggest cybersecurity knowledge gaps businesses have • Why waiting until after an incident is the worst way to learn • The myth that antivirus alone is enough in 2026 • Why every company using email and the internet is a tech company • The danger of “we’ve always done it this way” IT relationships • Why cybersecurity is about preparation, not fear One of the most powerful comparisons in this episode? Cybersecurity is like a fire drill. You don’t wait until the building is on fire to figure out what to do. We talk about: • Preparedness vs. reaction • Playing “Russian roulette” with your business • The real impact a cyber incident can have on employees and operations • Why conversations with 4BIS are informational first, sales later If you’re unsure whether your company is doing enough to protect itself, this episode is for you. Have questions about your cybersecurity strategy? Reach out to our team at 4BIS. The conversation is free and it might just save your business from learning the hard way. Don’t forget to like, subscribe, and share with another business leader who needs to hear this.